In today’s digital landscape it is a must to have a digital presence most especially for small businesses.

You sign up for an Instagram account and you are stuck on what you’ll be posting on your profile and with how competitive it is out there, you need to be creative with it as well. It’s not easy.

Everyone goes through this.

This is why it’s important to have a roadmap just to give you an idea of what to post for your Instagram account to grow your business and start building your audience.

The good news is, it’s not impossible! It takes work but it’s doable and once you familiarize yourself with the different ways to add freshness to your content, you can fill your content calendar for better social media management.

Instagram Ideas to Boost Your Engagement

    1. Add Excitement Through Product Teasers

    Does your business sell products or offer new services? Why not announce and through teasers to build interest. Using teaser photos, video reveals, and Q&A in your stories is a great way to build anticipation and excitement on what’s to come.


    2. Go-live With Your Tutorials

    There are so many ways you can do a live stream. You can cover an event, do a Q&A session, or do a house tour. So why not show your expertise as well through an online instructional live stream. This is a great way to engage with your audience and answer their questions through your process as well.

    3. Do Interviews on Stories

    This is a cool concept that features artists that you are currently in collaboration with. It’s a good way to build engagement with your audience by asking questions before the interview so that they can look forward to the broadcast.



    4. Surprise Content Giveaway on your Stories

    Everyone loves prizes, right? How much more if it’s a surprised one!


    Promotional giveaways and contests are another great way to enhance your customer’s experience and build a relationship with your brand.

    Just the idea of an event generates involvement and fun to the audience and winning or not is always a win-win scenario


    5. Make Use of GIFs

    Graphics Interchange Format or GIF for short is now most commonly used for simple animated images on the web. 

    So why not videos? Well, for one gif are really short bits of animated images that are just perfect for adding character, capturing your audience’s attention. And many brands now use GIFs as a subtle brand placement ad. When businesses use GIFs as part of their marketing strategy it adds more dynamic and captivates their audience moreover a static image and in a less boring way

    GIFs are a fun way to show off your product and it garners more reaction.



    To sum it all up, any content is good as long as you share your business that speaks to your audience to get them to involve in the journey. The end goal is to create a relationship through engagement. This not only helps build your brand’s presence but further strengthens loyalty to your product or service. 

    Don’t be afraid to explore different types of content because the digital world is ever so changing. So go and start creating content that starts conversations.

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